07 Nov 2017

Record number of fabricators switch to Optima windows

Profile 22, the manufacturer of Optima windows, has reported a rapid increase in the brand’s popularity among fabricators.

Staffordshire-based Target Windows partnered with Profile 22 – the UK’s leading manufacturer of PVC-U window systems – earlier this year, and now offers the entire Optima range.

The announcement that a record number of fabricators have been switching to Optima in recent months demonstrates that not only are more fabricators choosing it, they’re also convinced that the single system can deliver everything they need.

Gerald Allen, Profile 22’s Marketing Manager, said: “It’s testament to the package of benefits Optima offers that most of the fabricators who have switched to us since we launched the system in 2016 have chosen to single source.”

Mr Allen credited three factors for fabricators’ confidence in Optima: the system itself, the ease of switchover and the support that’s available.

Optima is an advanced high-performance system, available in sculptured and chamfered variants. It incorporates features that rival systems don’t, and doesn’t use gimmicks or quick fixes.

The range is complete, fully integrated and its thermal performance of up to A++ is outstanding. It has revolutionised the PVC-U windows market since its launch, with its exceptional performance in energy efficiency, weather protection and security.

Target Windows stocks the full range in its Uttoxeter and Stone showrooms. Thanks to the adaptable design, both contemporary and period-styled houses can benefit from the modern technology.

For more information call 01785 811558.

01 Oct 2017

Target Windows offers top tips to mark National Home Security Month

Homeowners are being advised to check their windows and doors are secure for the winter.

Target Windows, which has showrooms in Stone and Uttoxeter, is offering some top security tips as part of National Home Security Month this October.

Guy Basnett, director of the family-run business, said windows and doors should be Secured by Design Accredited. This is a national police crime prevention initiative which encourages manufacturers of products like doors and windows to attain SBD’s Police Preferred Specification.

“SBD products are more robust to resist physical attack and as a result they last longer and require less maintenance,” he said.

“Thieves often target homes over the winter months, when the nights are darker, so it is important to take a good look at the condition of windows and doors.

“Old frames, especially timber ones, are likely to have been saturated by rain and mould, and over the years their defence against the elements lessens, which can weaken the frames.

“Old glazing can often lead to condensation building up in your windows, revealing gaps in the panels and making it easier for thieves to break in.”

Target Windows is offering free Secured by Design quality products for the price of standard windows and doors, via Profile 22, throughout October. For more information call 01782 398021 or pop into a Target Windows showroom in Stone or Uttoxeter.

Top SBD safety tips:

*If your budget is limited, focus on doors, locks, windows and perhaps a small safe for your valuables.

*Choose a supplier by: looking for products with the Secured by Design Police Preferred Specification logo, as these meet high standards.

*When buying a new a door it is better to buy a new door set, the complete assembled frame and door, certified to British Standard PAS 24-1 ‘Doors of Enhanced Security’.

*If refurbishing a door check that the frame is firmly fixed and sturdy. If it is weak or rotten, replace it.

*Check that the door hinges are sturdy and secured with strong, long screws.

*If your door is PVCu or Composite then it should be fitted with a Multipoint lock.

*Consider fitting a cage or restrictor on your letterbox to prevent thieves from putting their hands or gadgets through the letterbox.

*Fit a door viewer so you can identify people before opening the door.

*Window locks are essential on ground floors and above flat roofs. They can be retro fitted to many windows.

*Glazing may be protected from being smashed with the addition of accredited adhesive window film.

*Patio doors and conservatories are vulnerable so if not secure install additional locks and security blocks to stop lifting or forced entry.

*When buying patio doors ask for the sliding section to be on the inside and for anti-lift blocks. Multi-locking systems are recommended or have mortise security bolts with removable keys at the top and bottom of both doors.



21 Sep 2017

Target Windows helps kit out Dogs Trust kennels

Target Windows has been chosen to fit specially-adapted windows and doors in several multi-million-pound Dogs Trust kennels.

The family-run business, which has showrooms in Stone and Uttoxeter, has worked on the charity’s shelters in Loughborough, Evesham, Essex, Brighton and Shrewsbury and is now discussing two more sites.

In fact, the business has had several new enquiries from other animal charities who have heard about Target Windows’ good work.


Guy Basnett, director, said: “We’re so happy to be able to help the Dogs Trust by offering exactly what they needed; energy efficient windows and doors, a specially adapted door threshold for easy cleaning and acoustic screens to keep the barking noise down to a minimum.

“I have a rescue dog, a little Jack Russell called Molly, and three German Shepherds. I rescued Rosie after finding her living in poor conditions. The Dogs Trust is a charity which is very close to my heart. These kennels are so luxurious and it’s great to be able to offer those dogs some comfort until they find their new home.”

Mr Basnett said the adapted threshold was manufactured locally after he searched far and wide for exactly what was needed.

“A lot of thought has gone into the shelters. For example, we have used special handles to ensure the dogs can’t jump up and accidentally open the doors, and we selected glazing that makes the buildings as eco-friendly as possible,” said Mr Basnett.

For more information call 01782 398021 or pop into a Target Windows showroom in Stone or Uttoxeter. To donate to the Dogs Trust visit www.dogstrust.org.uk.

15 Sep 2017

Target Windows Celebrates Another Win with Cheadle Housing Project

Target Windows has been chosen to work on a project which will see more than 40 new affordable homes built in Cheadle, Staffordshire.

The Wrekin Housing Trust (WHT) is creating the homes for rent on land off Meadow Drive and Bank Street, and the family-run company, which has branches in Stone and Uttoxeter, will be installing the windows and doors and creating three new jobs in the process.

The development will include 22 two-bedroom homes, six three-bedroom homes, and two two-bedroom bungalows, alongside the restoration and conversion of 5 – 7 Bank Street into 12 one-bedroom apartments.

The project is located just outside Cheadle’s conservation area and the Trust says the design compliments the vernacular style of Cheadle, interpreting key features found within the architecture of the surrounding vicinity, to provide the scheme with a slightly contemporary edge.

In a design statement, Sutton and Wilkinson architects said on behalf of the Trust: “The scheme is complementary and sensitive to its immediate surroundings and the construction of interesting, vibrant, good quality dwellings will be attractive to local residents and future tenants alike.”

The new build will feature the very latest in design and technology from Target’s Optima range of UPVc windows, taking design inspiration from the older traditional properties in the area. With the conversion of 5-7 Bank Street, existing windows will be replaced with similar timber sash windows.

Guy Basnett, Director of Target Windows, said: “We are happy to be working with contractor J Harper and Sons to carry out this project for The Wrekin Housing Trust. It’s another win for our family-run company, which has seen our commercial projects double this year. As a result, we will be looking to recruit another installation team of two, plus a site manager to help us cover the massive expansion in commercial work we are currently undertaking.”